Farmers Building the Next Generation of Fertilizer Production. By implementing world-leading soil and water conservation practices, embracing 4R, and integrating modern fertilizer technology, Genesis enables fertilizer production for Canadian farmers with minimized logistics and carbon footprint. Genesis Fertilizers is proposing to finance, design and construct a highly efficient ammonia urea fertilizer manufacturing complex. One central production facility constructed near low cost raw materials serving a Western Canadian network of strategically located farmer centric SuperCenters.